CEO Today is a monthly magazine with news, insight and features specifically aimed at CEO's in the global business marketplace.
Browsing Tag

marketing

Is Data the New Gold?

Everybody loves gold. It’s shiny and is perceived to have a value and status, due in part to its relative rarity. But data doesn't have the same allure. Unlike gold, data is everywhere and doesn't have the same mass appeal, but is it worth…

Branding Fails that Made History

By Louisa Rochford   Marketing plays a monumental part in any business and is key to its survival. Without advertising and publicising, a business could disappear into irrelevance and be completely forgotten—worse, however, is the damage…