Browsing Category
Sales & Marketing
What December 2018 Has In Store for Investors
Analysts at interactive investor, the UK’s second-largest digital investment platform, have put together a list of significant December stock market anniversaries plus notable events in the investment calendar for December 2018.
The Carney Warning: Regardless of Brexit’s Outcome, Businesses Need to Prepare
Mark Carney’s warning this morning that large parts of the economy are not ready for the Brexit deadline, regardless of the result, has sent shock-waves through the business community.
CEO Reputation 101: How Image Impacts Your Business
Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how…
7 Tips to Successfully Embed Brand Values
Below CEO Today hears from Peter Hall, head of marketing for WM Reply, who shares his top marketing tips for disseminating and embedding brand values throughout an organisation.
When marketing is mentioned, it’s a common reaction to make…
What Are China’s Biggest Digital Marketing Opportunities?
China is the largest country in the world, with a population of just over 1.4 billion. As a nation that has developed greatly over the past decades, and given the globalisation that the introduction and rise of the internet has provided, it…
The Power of Billboard Advertising
The basics of advertising are to get someone's attention and encourage them to do something. And the most effective way of being noticed? By using a massive billboard. Below, experts at Where The Trade Buys, retailer of selfie frames and…
Do CEOs Need to Employ Chatbots to Keep Customers Relaxed?
When customers have an issue that needs resolving, the one thing they want is to be able to speak to someone that can help. Can a chatbot do that? Yes, it can. Paul Shepherd, Founder and CEO of We Build Bots, explains for CEO Today.
The…
How Can Companies Maximise ROI for Their Brand?
Return on investment is key to moving forward, for any brand. Why invest if you’re not going to make the most of it? Below Jo Davies, Managing Director of brand implementation specialists VIM Group, guides us through the key questions and…
Why the Next Wave of CEOs Will Be from Marketing
Years ago, the idea of a marketer becoming a business leader was farfetched. Below CEO Today hears from Jamie Anderson, President, EMEA at Marketo, who discusses the evolution of CMOs to the positions of CEO, and the next generation of…
Improving Customer Loyalty: How Can It Be Done?
Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to…